Through WCCUSD’s Ivy League Connection program, Hercules High School Students Justine Betschart, Stacy Chan, Ramiah Davis-Shephard, Louisa Man, Julia Maniquiz, and Yueming Wang will be attending Cornell University to either study Freedom and Justice or Hotel Operations Management during the summer of 2009.

Friday, June 26, 2009

First Week

Wow, I cannot believe it. It has been five days already; I have gotten through one full week of college curriculum.
Today, class started 45 minutes later than the normal time. Unlike the last four days where the class started off with a lecture from Ms. McCarthy, we had a guest speaker, Stephanie Robson, a senior lecturer who gave a presentation entitled "Design Matters: Creating Effective Hotels" in the morning. To maximize and to achieve the greatest success, market, site, and brand must be needed in order to see growth. Marketers promote their products solely based on psychographic and demographic needs.

Through a Powerpoint presentation, she presented information on what hotels look for. She utilized many examples of hotels, one of which was called ACE Hotels that primarily targetted the 16-year-old to 28-year-old demographic range. Hearing her lecture was refreshing because it was nice to hear from another Cornell speaker who was well-respected by other school faculty members and her colleagues.

Lecture hall was from 1:30-3:30 pm today, and within that framework of time, I was researching for my Powerpoint presentation on Interstate Hotel and Resorts. I certainly felt I accomplished a great deal today, especially since Ms. McCarthy and Mr. McCarthy were available during office hours to provide us personalized feedback and guidance. Score!

Tomorrow, I will post up photos of University of Rochester and provide an overview that highlights the special points of the school.

Until tomorrow,
Stacy Chan


  1. Stacy,

    You know exactly what to write: "I will post photos...".

    I'm intrigued by this concept of targeting hotel customers as young as 16 years of age as if they're the decision makers amongst their traveling group. Even most of the 20-28 year old demographic I'm betting are business travelers and their needs would be different. I'd love to learn more about that demographic.

    Sounds like your visit to your instructors was a positive thing for you?

  2. It sure was. I received many excellent pointers.

  3. Did we also give you pointers that made a difference? Please be honest with us. I want to make sure that in the future that we provide student relevant documents and information. So please share.

    Take care.

    Charles T.Ramsey, Esq.
    School Board Member
    West Contra Costa
    Unified School District