Friday 6.26

9:15 – 10:15 am Guest Lecture: “Design Matters!” by Stephanie Robson

10:15 am – 12:30 pm Office Hours/Research Study

12:30 – 1:30 pm Lunch

1:30 pm CHESS Individual Memo due!!!

1:30 – 3:30 pm Office Hours/Group Presentations

There could not have been a more appropriate ending to the first week of school.

The lecture delivered by Stephanie Robson included an insider's scoop on how various designs of a hotel affects the overall success. Although we had briefly touched bases on that with Professor Reneta, Miss Robson included specific examples of how companies use design to set itself apart from competitors. I particularly enjoyed learning more about the Indigo brand. Indigo incorporates its modern technologies to attract customers, providing each client with unique products. In addition to its special designs, Indigo uses this as a competitive advantage because furnitures come in various colors, shapes, and sizes which makes duplicating similar rooms more difficult.

The last part of the morning and all of the afternoon was dedicated to finishing up our individual CHESS memos and working on group presentations. My group will focus on deliverig a powerpoint presentation of Host Hotel and Resorts which is an REIT hotel company. All of the group presentations will be on Monday. I am relieved to have been assigned in a group where everyone is willing to contribute and practice.

And to do something that would set today apart from the other school days, the Hotelies and J&Fs went out to the Ithaca Mall to shop and watch Transformers. Since we had differet schedules, it was the first time we got together since the start of the program and it was entertaining to listen to everyone's new adventures.